CONTACT: @optimumeye (Instagram)

During a meeting in London with Arif and Montserrat, this is how we created links with the two creators of Optimum Eye, an audiovisual company located in the English capital.

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We had proposed the challenge of showing the spirit of Hola Chico, but with the only rule: without showing our products.

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We wanted to show our pillars: freedom, youth, sense of self and a little rebellious.

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The result: INCREDIBLE AND INDESCRIBABLE.