HOLA CHICO! x Collaborations
YEAR OF COLLABORATION: 2019.
LOCATION: Ehime (Japan).
We are pleased to present the Collection developed in collaboration with contemporary Japanese artist OTOKONOKOTO.
男 otoko means man in Japanese.
Otokonokoto: the artist who became Japan's second-best player. Suddenly everyone is talking about him. He is a very active supporter of LGBT rights and is well known in Tokyo for his humanitarian work . He was recently chosen as the central person to design the state campaign and the HIV awareness campaign.
His inspiration? He likes the Ukiyo-e style which started in Japan in the 19th century and depicts a floating world in an elastic dimension. Hence his artistic experience, but also deeply influenced by American pop art. He doesn't like to compare his work with gay manga, because he never wanted to design another gay manga.
Through his works, he strives to present ordinary men in a positive light : happy, sexy, kawaii, fashionable and confident.