Hola Chico! | INTO THE WOODS

woods

into

CAPSULE | SPRING SUMMER 22

the

into the woods

"The man who finds in Nature the key to human happiness, gets rid of his worries

and experiences deep joy as he walks lonely flower-lined paths,

where everything is far from civilization"

Jean-Jacques Rousseau - French-speaking writer and philosopher from Geneva

INTRO

VIDEO

INTO THE WOODS| INTRO

Have you ever had that feeling of wanting to run , and do it really fast, until you lose the last drop of oxygen in your lungs?

And scream ! And do it very hard. So loud until your cries reach beyond infinity?.

To have this feeling of feeling free . Released. Out of this world.

Feel the breeze caressing your skin.

Feel the freshness of wet trees after the rain. The smell of freshness . The smell of freedom.

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These feelings do us so much good!

And that's okay. We are part of Nature, and from this Nature itself we come.

Being in the middle of a forest relaxes us. This reassures us. It makes us feel small in front of the immensity between so many trees. Immense trees that have been nailed there for centuries or even millennia. And that they will continue over time.

INTO THE WOODS is our most personal vision of the meaning of life. And also our current situation. We are back. We are born again.

We come back with new proposals. New topics. New products. And many new projects that you will love.

The result of this work during all this time has been very moving and very exciting. An intimate, personal and introspective sample of ourselves, reborn, in the midst of Nature.

We were wondering how we could represent to you the feeling of being reborn...

To show you where we come from... From our origins... From what is most essential...

That's when Michael's " Revival Project " came to mind.

A photographer who shows perspectives that are difficult to appreciate from the ground, and who with his drone offers us a different and particular vision of nature and of ourselves.

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We offered him the challenge of showing life in its purest form.

Nature and human fragility. The life. The death. Mother Earth.

A journey deep within each of us. The wildest of our interior. An intimate vision towards our most primary part. A metaphorical sense of life. From our origins.

INTRO

VIDEO

INTO THE WOODS| VIDEO

INTERPRETATION

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"I WAS BORN IN THE FOREST"

INTO THE WOODS| INTERPRETATION

We sent a message through our images. A visual metaphor.

We explain its meaning image by image.

Leave us a comment on what these images inspired you.

INTO THE WOODS | 01/15.

We begin our journey by flying over the forest. We appreciate the vastness of nature. Its splendour. It's very relaxing.

INTO THE WOODS | 02/15.

In our visual metaphor, the image our "drone" shows is the vision of the viewing public. Your view. We descend the flight and enter the forest. We walked among these huge natural columns. We enjoyed the walk on the dry leaves. We breathe clean air.

INTO THE WOODS | 03/15.

During our walk, we discovered a human body. On the ground. In the fetal position. Naked. Beautiful and imperfect, like all of us when we come into the world. It is not known if he is alive. We approach him to find out more. In our metaphor, the body represents human nature and we also wanted to give a nod to our own brand, Hola Chico!.

INTO THE WOODS | 04/15.

We stop in front of the body. It doesn't move. Suddenly, a puff of air enters his lungs. And the body comes alive. Reborn. It opens up to the world. Disoriented, he begins to look around to find out where he is and what is there.

INTO THE WOODS | 05/15.

This moment scares us. This worries us. It gives us a kind of fear of the unknown. And we ran away. We get up and take a lot of distance to feel safe. From above, and from afar, one can more easily give an opinion on what one sees... The body continues to seek its space.

INTO THE WOODS | 06/15.

We decided to go down. To get closer to interact with him. And we do it slowly, with some respect and some concern.

INTO THE WOODS | 07/15.

A few meters from him we can see him in a calm attitude. We also see that he is dressed. He evolved. He adapted to the environment.

INTO THE WOODS | 08/15.

He continues to watch constantly. He realized that he must adapt to the moment and to the situations around him. To survive. To advance. To evolve. and also to protect everything around it.

INTO THE WOODS | 09/15.

As he evolved, he gained confidence. He knows the environment he is in well and makes him feel safe. Even if in all this time of adaptation, there is something that haunts his mind. The question of what is beyond the vastness of the forest.

INTO THE WOODS | 10/15.

So without thinking, he decides to find out for himself. Just like he's been doing all this time. And discover with your own eyes what lies behind. He starts running very quickly through this natural ecosystem.

INTO THE WOODS | 11/15.

He does it with enormous firmness. Without even looking back. He wants to find out what lies beyond the forest. His desire for discovery is his ticket to travel and his security is greater than the immensity of the forest. There is nothing that can stop it.

INTO THE WOODS | 12/15.

At one of the edges of the Great Forest, he discovers a path. This path takes him to a strange place for him. The environment is different. And the picture he sees is not really what he expected. He discovered civilization.

INTO THE WOODS | 13/15.

The panorama he has just discovered disappoints him enormously. It's not what he imagined. So in a second of thought, he decides to return to the Great Forest. To Nature. At its origin. To where he came from and where he felt happy and safe.

INTO THE WOODS | 14/15.

In our visual metaphor, this fact of returning to Nature symbolizes the return to our origins. Our brand is reborn, with new products, with a new manufacturer (top quality) and our return to our origins is to maintain our values that we have established since the beginning. Our pillars are solid, especially those that refer to the environment, because everything we do now will be the future we leave to our children. Let's do it together, and do it well!
We end our video by flying again over the immensity of the Great Forest, to contemplate its grandeur, its beauty and also its fragility.

INTO THE WOODS | 15/15.

And as Rousseau said "The man who finds in Nature the key to human happiness, gets rid of his worries and experiences deep joy when he walks lonely paths lined with flowers, where everything is far from civilization". Let's take care of our environment. Let's recycle. We use less polluting and non-recyclable products. And above all, let us impose a sense of ecological consumption. Because sooner or later, everything wreaks havoc, even nature.